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The National Art Center, Tokyo Special Exhibition "Kashiwa Sato Exhibition"

Period: Feb 3, 2021 - May 10
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Since its opening in 2007, the National Art Center, Tokyo has regularly held exhibitions on design and architecture under the activity policy of "an art museum that introduces various art expressions and raises new perspectives." As a project that embodies this philosophy, we will hold an exhibition by Kashikazu Sato (born 1965), one of Japan's leading creative directors.
In the 1990s, Sato, who worked on a series of innovative advertising projects as an art director at Hakuhodo Co., Ltd., has worked on innovative VI and CI plans and brand strategies for a wide variety of clients, from companies to educational institutions such as kindergartens and universities, hospitals, museums, entertainment, fashion world, and regional industries, since independence in 2000. It has attracted attention from home and abroad. Sato's unique and rare methodology, which applies the fundamental principles of design -- organizing the information to be conveyed, extracting its essence, replacing it with visual languages and symbols that everyone can understand at a close, and communicating widely -- to a wide range of fields that go far beyond its original domain, not only extends and revamps the concept of design, but also affects everything in society, from culture, economic activity, and our daily lives.
This exhibition, the largest solo exhibition ever held, will introduce the trajectory of sato's own curated activities over a period of about 30 years from multiple angles. Visitors to the exhibition room will experience sato's unique creativity through an exciting experience of appreciating his many works as works.

*Last admission 30 minutes before closing time
HolidayClosed every Tuesday
*Open on February 23rd (Tue/ Holiday) and May 4th (Tue/Holiday), closed on February 24 (Wed)
Admission【On the day】
1,700 yen (general), 1,200 yen (university student), 800 yen (high school student)


National Art Center, Tokyo Special Exhibition Room 1E 7-22-2 Roppongi, Minato-ku, Tokyo
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