Ad Museum Tokyo "57th JAA Advertising award-consumer-Selected advertising competition-exhibition"

The JAA Advertising Award is a comprehensive advertising award in a world where judges are not included in the jury and are judged by consumers who are the recipients of advertising.
This year, there were 1,409 entries in six categories: newspapers, magazines, television, radio, digital, and outdoor traffic.
109 General consumer judges participated in the screening and selected 63 works based on the judging criteria: "Good feeling, empathy, intimacy (sensibility)", "easy to understand" or "understandable" or "originality" (creativity). In this exhibition, you can see all the winning works.